Jenny McMinn

Managing Director, Urban Equation

LinkedIn Profile

As Managing Director of Urban Equation, Jenny provides real estate development and sustainability advisory across North America. Her most recent clients include Sidewalk Labs, Oxford Properties, First Capital as well as all levels of Canadian government. Jenny is actively advising on over 20M square feet of carbon neutral community development.
She is regularly invited to lead large interdisciplinary development teams through design innovation and sustainability. Her unique background allows her to generate unique value propositions that engage all aspect of development – including impact in sustainability with a positive financial return. Over the last 15 years, she has consulted with both government agencies and developers to deliver award-winning high-performance green building and community design projects including those targeting One Planet Living, Living Building Challenge, The WELL standard and LEED Platinum.
Jenny sits on the Board of Directors for the Canadian Green Building Council and was recently recognized for leadership in Sustainable Design through her nomination to the City of Toronto’s Design Review Panel. Prior to working in sustainability full-time, Jenny worked with internationally renowned London, England-based architectural firm - Foster + Partners. Jenny has a Bachelor of Architecture and a Bachelor of Environmental Studies - both from the University of Waterloo.

Toronto FOCUS Magazine



Interactive Green Building Map